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5 Secrets of Super Successful Video Marketing

1. Figure Out What Stories You Want To Tell

For most organizations, there’s no shortage of potential video content. Think about your audience and what you want them to know about you.

A good first video is an explainer about what your company does and who you are. Then you’ll want to create videos for every step of the marketing funnel. It’s said that buyers do more than half their product research independent of vendors, so you’ll want to provide videos for every step of that journey.

Fun campaign videos can bring pain points to life and humanize your brand. Product demo videos can quickly educate audiences and build trust in your offers.

2. Show People Not Just Products

Product explanations are important, but they don’t always make the most compelling stories. Interview members of the C-suite to put a human face on the company.

Involve customers by featuring their success stories. Let your partners talk about their businesses and why they work with you.

3. Keep Them Short

As any filmmaker can tell you, editing is one of the toughest steps. All that content you shot is great. Everything your company does is amazing. You couldn’t possibly do it justice in one minute.

Unfortunately, viewers have short attention spans so you have to keep it short, especially in the beginning.

As you build your video library and measure viewership, you’ll start to see where there is demand for longer in-depth videos.

4 . Context is key

Especially when you're first exploring the nuances of video production, take advantage of the more casual nature of live video platforms like Facebook Live and Instagram Live. Viewers don't necessarily expect "high production value" on these platforms, so they provide great channels to practice telling your story.

5. Learn from the pros

Use affordable tips from professional videographers to improve your own DIY videos. You'll find lots of websites and blogs that contain professional advice on every imaginable aspect of the medium, from preproduction to postproduction, and this knowledge is usually absolutely free.


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